Client: Uplink Digital
Industry: Beauty and Wellness, B2B
Project Type: Email Design, Social Media Design, Campaign Planning
I designed and deployed email marketing campaigns in Mailchimp and social media campaigns in Instagram for the B2B brand Uplink Digital. Over the course of one year I designed 50+ emails and 30+ Instagram posts in total. In addition to creating digital content, I planned the brand’s campaign strategy across email and social channels, and I also tracked campaign analytics in Google Analytics and Sprout Social to adjust my designs and copy accordingly to optimize open and click rate. By clicking on each of the individual screen mock-ups below you can see the full emails and the live Instagram page (I designed posts dating from May 14, 2021, through November 21, 2021).
